Package: MarketMatching 1.2.1

MarketMatching: Market Matching and Causal Impact Inference

For a given test market find the best control markets using time series matching and analyze the impact of an intervention. The intervention could be a marketing event or some other local business tactic that is being tested. The workflow implemented in the Market Matching package utilizes dynamic time warping (the 'dtw' package) to do the matching and the 'CausalImpact' package to analyze the causal impact. In fact, this package can be considered a "workflow wrapper" for those two packages. In addition, if you don't have a chosen set of test markets to match, the Market Matching package can provide suggested test/control market pairs and pseudo prospective power analysis (measuring causal impact at fake interventions).

Authors:Larsen Kim [aut, cre]

MarketMatching_1.2.1.tar.gz
MarketMatching_1.2.1.zip(r-4.5)MarketMatching_1.2.1.zip(r-4.4)MarketMatching_1.2.1.zip(r-4.3)
MarketMatching_1.2.1.tgz(r-4.5-any)MarketMatching_1.2.1.tgz(r-4.4-any)MarketMatching_1.2.1.tgz(r-4.3-any)
MarketMatching_1.2.1.tar.gz(r-4.5-noble)MarketMatching_1.2.1.tar.gz(r-4.4-noble)
MarketMatching_1.2.1.tgz(r-4.4-emscripten)MarketMatching_1.2.1.tgz(r-4.3-emscripten)
MarketMatching.pdf |MarketMatching.html
MarketMatching/json (API)

# Install 'MarketMatching' in R:
install.packages('MarketMatching', repos = c('https://klarsen1.r-universe.dev', 'https://cloud.r-project.org'))

Bug tracker:https://github.com/klarsen1/marketmatching/issues

Datasets:

On CRAN:

Conda:

6.91 score 132 stars 38 scripts 1.1k downloads 4 exports 52 dependencies

Last updated 1 years agofrom:85cdb5bbd2. Checks:9 OK. Indexed: yes.

TargetResultLatest binary
Doc / VignettesOKMar 15 2025
R-4.5-winOKMar 15 2025
R-4.5-macOKMar 15 2025
R-4.5-linuxOKMar 15 2025
R-4.4-winOKMar 15 2025
R-4.4-macOKMar 15 2025
R-4.4-linuxOKMar 15 2025
R-4.3-winOKMar 15 2025
R-4.3-macOKMar 15 2025

Exports:best_matchesinferenceroll_up_optimal_pairstest_fake_lift

Dependencies:assertthatBoomBoomSpikeSlabbstsCausalImpactclicodetoolscolorspacecpp11doParalleldplyrdtwfansifarverforeachgenericsggplot2gluegtableisobanditeratorslabelinglatticelifecyclemagrittrMASSMatrixmgcvmunsellnlmepillarpkgconfigplyrproxypurrrR6RColorBrewerRcppreshape2rlangscalesstringistringrtibbletidyrtidyselectutf8vctrsviridisLitewithrxtszoo

MarketMatching Package Vignette

Rendered fromMarketMatching-Vignette.Rmdusingknitr::rmarkdown_notangleon Mar 15 2025.

Last update: 2021-01-08
Started: 2015-12-26